Vegums has officially launched online at boots.com, marking a major milestone for the vegan wellness brand known for disrupting the supplement industry with fruity, plastic-free, pharmacist-formulated gummies. To understand what this means for the company — and for the future of sustainable vitamins — we sat down with Vegums Director and Co-Founder, Pharmacist John Rushton, for an exclusive interview.
Reporter: John, huge congratulations on Vegums launching on boots.com. How does it feel?
John:
Honestly, it’s a really proud moment. Vegums started as a small idea between pharmacists who wanted to create vitamins that felt different — enjoyable, ethical, and genuinely family-friendly. We were frustrated with traditional supplements: bland tablets, unnecessary fillers, and endless plastic bottles. We knew there had to be a better way.
Seeing Vegums now available on boots.com is a reminder of how far that little idea has come. It’s surreal, exciting, and a big step forward for vegan vitamins becoming part of the mainstream.
Reporter: Vegums was created by pharmacists — can you tell us why that mattered?
John:
Absolutely. As pharmacists, we spend our careers helping people improve their health, so we knew how important evidence-based nutrition was. But we also knew compliance is a huge issue — people forget to take vitamins because they’re unpleasant or awkward.
So we set out to make supplements that were effective, plant-based, and enjoyable. That’s how Vegums was born: pharmacist-formulated gummies designed to taste good, feel good, and support people through every stage of life.
We wanted families — especially kids — to actually want to take their vitamins.
Reporter: Many assume Boots approached you, but it was actually the other way around. What motivated you to reach out?
John:
Boots is one of the most trusted healthcare retailers in the UK, so it felt like the natural next step for us. We wanted to make Vegums more accessible to people who prefer buying from places they already trust.
So yes — we approached Boots with the idea. We believed Vegums belonged on a platform where customers expect quality, reliability, and transparency. When we shared our mission — vegan ingredients, compostable packaging, pharmacist-backed formulations — they really embraced it.
Launching on boots.com is huge validation that sustainability and effectiveness can go hand-in-hand.
Reporter: What Vegums products can shoppers find on boots.com?
John:
You’ll find our bestselling essentials, including:
All of them are 100% vegan, naturally flavoured, and packaged without plastic — which is still really rare in our sector. And just to clarify: we’re available online only, not in physical Boots stores (yet!).
Reporter: What does this launch mean for the vegan and eco-conscious community?
John:
It means visibility. It means vegan families don’t need to hunt for reliable supplements anymore. It means sustainable options are becoming standard, not niche.
Having Vegums on boots.com shows that the demand for ethical, plastic-free health products is real — and growing fast. If a major retailer is willing to champion this kind of alternative, it pushes the whole industry in a greener direction.
Reporter: What excites you most about this next chapter?
John:
Reaching more families. Vegums was always meant to make healthy habits easier and more enjoyable. Being on boots.com helps us reach people who might never have discovered us otherwise.
I’m also excited to see sustainable healthcare become more mainstream. If we can prove that plastic-free, vegan supplements can succeed at scale, then we can influence change across the entire supplement industry.
Reporter: Any message you’d like to share with customers?
John:
A massive thank you. From our very first gummy to this Boots launch, our customers have been the reason we’ve grown. Their support — especially from the vegan community — has driven every step of our journey.
We’re proud of where Vegums is headed, and even more excited for what’s coming next.
