There’s something deeply satisfying about a slow, mindful morning — a warm cuppa, a bowl of something crunchy, and the smug satisfaction of knowing you’re fuelling your body and being kind to the planet.
At Vegums, we believe that what you put in your body matters — but so does how it’s made. That’s why we’ve teamed up with our friends over at Rollagranola, who are giving breakfast a much-needed glow-up. Together, we’re proving that being “better for you” can also mean being “better for the planet.”
Granola That’s Gone (Sustainably) Nuts
Rollagranola isn’t your average cereal brand. They’re a family-run business that decided breakfast shouldn’t be boring — or full of refined sugar. Their granola is packed with natural goodness: real nuts, seeds, dried fruit, and oats, baked to crunchy perfection.
Fun fact: Fun fact: Most supermarket cereals contain up to 25% added sugar — that’s roughly seven teaspoons in a single bowl! Rollagranola said “no thanks” to that and instead sweeten their blends naturally using maple syrup, coconut sugar and/or fruit.
And their sustainability creds? Spot on. Their packaging is recyclable or compostable, and they keep production small-batch to reduce waste. Each ingredient is carefully chosen to support soil health, biodiversity, and fair trade practices.
The Perfect Match for Your Morning Routine
Granola and gummy vitamins might sound like an unlikely duo, but think about it — both give your body what it needs to start the day right.
At Vegums, our vegan gummy vitamins pack in all the essentials — without plastic bottles, gelatin, or synthetic junk. Our Iron, Omega-3, and Multivitamin for Vegans gummies help fill the nutritional gaps that even the healthiest diets can leave behind.
And for families? Our Kids Multivitamin Gummies are made with real fruit, not refined sugar. They’re naturally coloured, flavoured with fruit juice, and wrapped in fully recyclable packaging.
Just like Rollagranola’s Kids Range (which, by the way, is a total breakfast game-changer), they’re healthy, planet-friendly, and totally kid-approved.
Fun fact: the natural iron we use in Vegums comes from ferric pyrophosphate — a plant-based source that’s gentle on tummies. So no chalky tablets or weird aftertastes here!
Small Brands, Big Impact
Both Rollagranola and Vegums started small — literally at kitchen-table level.
Rollagranola’s founder, Robin, began experimenting with homemade granola because supermarket cereals didn’t tick the “healthy and tasty” boxes. Over a decade later, it’s a go-to brand for breakfast lovers who care about where their food comes from.
Vegums started with two plant-based pharmacists who were frustrated by the lack of vegan-friendly supplements that didn’t come wrapped in plastic. Their mission: to create vitamins that are as kind to the planet as they are to your body.
Together, these small-but-mighty brands are proof that big change starts with small habits — like swapping your sugary cereal for Rollagranola’s crunchy clusters, or trading plastic vitamin tubs for Vegums’ compostable refills.
The Science of Feeling Good
Let’s talk about dopamine (aka the “feel-good” hormone). Research shows that even small, positive daily habits — like eating a wholesome breakfast or taking your vitamins — can boost your mood and energy levels. Add in the knowledge that your choices are eco-friendly, and you’ve got yourself a double dose of feel-good!
Plus, your gut and your brain are besties — 95% of your serotonin (the “happy hormone”) is produced in your gut. So starting your day with fibre-rich foods like oats and seeds (hello, granola!) and supporting your nutrition with gummies that contain B12, D3, and Iron is basically science-backed happiness.
Conscious Choices, Real Change
When you support independent, ethical brands like Rollagranola and Vegums, you’re not just buying breakfast or vitamins — you’re voting for a healthier planet.
From compostable packaging to plastic-free refills, from natural ingredients to carbon-conscious shipping, every little choice adds up.
So tomorrow morning, as you dig into your granola and chew your Vegums, take a second to appreciate the ripple effect of your actions.
Because a better you really does make a better planet.
💚 A Little Treat for Vegums Readers
We’re all about celebrating small, positive choices — and our friends at Rollagranola are too! To make your mornings even sweeter (without the sugar), they’re giving Vegums readers an exclusive 15% off their delicious, small-batch granola range. Simply use the code VEGUMS15 at checkout on www.rollagranola.com.
It’s the perfect excuse to stock up on their crunchy, naturally sweetened blends — the ideal partner for your daily Vegums! 🥣✨
Check out Rollagranola’s full range — and make your mornings the most sustainable meal of the day!
