🍓 The battle, retired
One gummy a day that they treat like a reward. No hiding tablets in yoghurt, no negotiations, no chase around the kitchen.
THE KIDS RANGE
Made for kids. Built for parents.
🔬 Proper doses for small people
Formulated by GPhC-registered pharmacists at child-appropriate doses, from age 3. The same nutrients we give our own children.
🌱 Nothing you'd side-eye
Real fruit flavours and natural colours. Sugar-free options. Vegan Society certified and plastic-free, so the planet they're growing up on gets looked after too.
AGES 3+ · PHARMACIST FORMULATED · PARENT APPROVED
Vitamins they'll actually ask for.
One tasty gummy a day, real fruit flavours, no artificial colours or sweeteners. Built by pharmacist parents, tested on the fussiest critics we know: our own kids.
★★★★★ Loved by 100,000+ customers · Stocked in Boots · Vegan Society Certified
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★★★★★ 5.0 · 2 reviewsKids Sugar-free AZ Multivitamin10 essentials, zero added sugar
From £8.00/mo Save 20%
or £10.00 one-time
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★★★★★ 5.0 · 1 reviewsKids Super Iron GummiesGentle iron for growing bodies
From £8.00/mo Save 20%
or £10.00 one-time
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Kids Fish-Free Omega 3 VitaminsAlgae DHA for developing brains
From £9.00/mo Save 20%
or £11.25 one-time
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★★★★★ 5.0 · 1 reviewsKids Multivitamin Gummy For VegansDaily cover for little ones
From £8.00/mo Save 20%
or £10.00 one-time
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Kids Wholefruit Vitamin C Gummy VitaminImmunity support they'll love
From £8.00/mo Save 20%
or £10.00 one-time
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★★★★★ 5.0 · 1 reviewsKids Wholefruit Probiotic VitaminsHappy little tummies
From £8.00/mo Save 20%
or £10.00 one-time
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Every product: 30-day money-back guarantee · Pause or cancel anytime · Free UK shipping over £25
100,000+customers
Stocked in Boots
Vegan SocietyPharmacist Formulated
What parents say
Real reviews from real households
★★★★★
Peace of mind
Only vitamins my neurodivergent child tolerates. Peace of mind that she's got all the essentials!
★★★★★
The kids love 'em!
Great for many reasons: tasty, sugar free, minimal packaging. Just a quick note to express satisfaction with the Kids Sugar-free AZ Multivitamin.
★★★★★
5 stars
My daughter loves these.
Parent questions, answered
Anything else? Our pharmacists are parents too. Ask away.
What age can my child start?
From age 3, at one gummy per product per day. Under 3, have a word with your health visitor or GP first. Grown-ups take 2 a day of the adult versions, so nobody has to share.
How much sugar is in them?
Less than you'd think, and the Kids Sugar-Free A-Z contains none at all. Real fruit does the flavouring, never artificial sweeteners or colours. Your dentist can stand down.
What if my child is a fussy eater?
Fussy eaters are exactly who these were built for. They look and taste like a fruit gummy, not a vitamin, which is why parents tell us the daily battle simply stops. If your child still isn't convinced, our 30-day money-back guarantee applies.
What happens if they eat more than one?
Doses are set conservatively with exactly this in mind, but gummies should still live out of reach like any supplement. If a proper stash raid happens, check with your pharmacist or GP; the doses per gummy are on every pack and in the Full Ingredients tables.
Which one should we start with?
The Kids Multivit or Sugar-Free A-Z covers the daily bases. Add Omega-3 for brain development, Vitamin C for immunity through school terms, or the Probiotic for little tummies. Or let the Family Bundle sort everyone at once.
Are they suitable for vegan kids?
Completely. Every kids product is registered with the Vegan Society: plant-based pectin, algae omega-3, vegan D3, and the sunflower logo on the pack.
Breakfast negotiations,
officially over.
One gummy a day they'll ask for, with nutrition you can stand behind.
Shop kids gummies30-day money-back guarantee · From age 3