Let’s be honest — swallowing big, chalky pills isn’t exactly the highlight of anyone’s day. That’s why gummy vitamins have exploded in popularity. They’re tasty, easy to take, and feel more like a treat than a chore. But the question remains: Are gummy vitamins actually effective?
As a brand built by pharmacists, we get this question a lot. So let’s break it down with real science, clear answers, and no sugar-coating (except in flavour — ours use only natural colours and flavours).
First, What Are Gummy Vitamins?
Gummy vitamins are chewable supplements that deliver essential nutrients in a jelly-like form. They’re often made with pectin (like Vegums) or gelatin (which we avoid for obvious vegan reasons). At Vegums, we offer a full range of vegan gummy vitamins for both kids and adults, from multivitamins to Omega-3 and B12 supplements — all flavoured and coloured naturally.
👉 Browse our full range of vegan multivitamins
So, Are Gummy Vitamins Effective?
1. Bioavailability = Yes, They Work
Bioavailability refers to how well your body absorbs nutrients. Studies show that when formulated correctly, gummy vitamins can be just as effective — or more so — than traditional tablets. In some cases, they’re absorbed better due to their liquid or semi-solid form, which digests faster.
And because they taste good, people are more likely to take them consistently — which is often the biggest barrier to getting enough essential nutrients.
A 2019 study from the Journal of Clinical Pharmacology found that chewable forms of certain vitamins had higher absorption rates than capsules.
Learn more about our sustainable packaging and formulations
What About Gummy Vitamins for Kids?
This is where gummies really shine. Getting little ones to swallow pills? Not likely. But a berry-flavoured gummy made with natural ingredients? A game changer.
Our Kids Multivitamin is designed to support growing bodies with:
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Vitamin B12 (for energy & nervous system health)
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Vitamin D3 (for strong bones and immunity)
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Iodine & Folic Acid (for cognitive development)
Explore our kids’ vegan vitamin range
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What About Gummy Omega-3?
Traditional Omega-3 comes from fish oil — but that’s neither vegan nor particularly pleasant in gummy form.
That’s why our Omega-3 Gummies use algae-based DHA — 100% plant-based and rich in brain-supporting omega-3 fats, without the fishy taste or environmental impact.
Are There Downsides?
Only if:
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You take more than the recommended dose (because they taste great — we get it)
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You buy low-quality brands that cut corners
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You don’t store them properly (heat can degrade some vitamins)
At Vegums, we minimise all of this through proper dosing, pharmacist oversight, and protective, eco-friendly packaging.
So, Should You Use Gummy Vitamins?
If you:
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Struggle to swallow pills
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Want a supplement that’s actually enjoyable
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Need a vegan-friendly, eco-conscious, effective solution
...then yes — gummy vitamins are absolutely effective.
Just be sure you’re choosing a brand that backs taste with science.
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