Vegums, a vegan and plastic-free start-up based in the North West, are offering the opportunity for every child of primary school age to receive a free month’s supply of multivitamin gummies, in a bid to combat poor childhood nutrition at a time when the support is needed more than ever. Starting with the Cheshire East district, the scheme is now accessible nationwide through school nominations from followers and subscribers.
With families already affected by rising costs, an announcement that the energy price cap is going to rise even further than previously predicted is an unwelcome nod to an inevitably fast-approaching winter.
Whilst the UK Government is offering some relief in the form of a cash support package, Martin Lewis has said that the amount ought to be doubled for it to have an effect by the time a second increase comes in January. This leaves lower income families floundering and perhaps turning elsewhere for support in areas other than energy to ensure that they can keep their children warm and healthy throughout winter.
Without school meals over the summer, and with the cost of food also rising, nutrition in children is at risk of being overlooked entirely. Vegums co-founders John Rushton and Abdul Sharief – both pharmacists and parents themselves – have come up with a plan to provide a free month’s supply of sugar-free multivitamin gummies to as many primary school children as they can, starting in their own local county: East Cheshire.
“We know that parents want to give their children the best diet possible, but this can be difficult with busy lives and rocketing food costs. We’re only a small vitamin company but if we wait for the big ones to step up, or the government, nothing will happen. We can’t end the cost of living crisis but we can offer every primary school child a free month-supply of multivitamin gummies. They’re great for immunity to keep absence down, brain development and concentration to keep kids alert in class, and ensure that the 10 most essential vitamins and minerals are covered (regardless of how balanced their diet is).” – Mr Rushton
With the help of the media, Government awareness and involvement of other businesses, Vegums hope to expand this scheme to give as many UK children free vitamins as possible. Nominations can be made via the form below:
Vegums makes a range of 4 different vegan-certified gummy supplements suitable for everyone from 3+, in completely plastic-free packaging. You can find out more about our mission and vision for a better future at www.vegums.com.